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My prototypical customer is someone who enjoys reading, loves spending time by the ocean, and appreciates nature. They typically tend to drive prius' or cars that require not too much gas or are electric. My customers usually watch CNN or MSNBC and enjoy shows such as the Big Bang Theory. Some of my customers have one or two children but typically have smaller families. Some might even adopt kids. Their favorite politicians are usually liberal since they support fighting climate change. They are usually very young or are older supporters of fighting global warming.

What I have in common with the avatar is our care for protecting the environment against man made carbon emissions. My similarities with the avatar are not a coincidence.